Art Direction
The below are some collections that I art directed with a specific retailer in mind
Harry Potter for Kohl's - SS17
Art directed one artist to work on this collection & made sure each top could be paired with a bottom. Worked with Design Manager to oversee production to ensure quality of art execution on quality fabrics.
DC Superhero for Kohl's - BTS17
Art directed one artist to work on this collection while working with Design Manager to ensure accurate execution. Ensured all graphics and techniques worked with each other as well as individually while retaining value for the consumer.
Harry Potter for Kohl's - FH17
Art directed two artists to work on this collection prioritizing unique techniques and accurate storytelling within the art. Designed for the Kohl's customer with the true Harry Potter fan in mind.
Minnie Mouse for Target - SS18
Art directed one artist on this collection using mirroring florals as inspiration. Elevated art execution technique such as direct embroidery and sublimation to ensure the softest hand on each unique fabrication called out by Design Manager.
Art
The below are some of the licensed and generic art I created that sold in both Girls (4-16) and Juniors
